What is Massage Therapy?

Discovering Massage Therapy at Aveda!

Forget everything you think you know about massage therapy! Any information you may have gathered from Google or popular medical/clinical blogs and articles is in no way a representation of the awesomeness that is massage therapy!


Before getting started, let’s look at two primary approaches in massage therapy. One is a holistic/alternative approach, and the other is a clinical/medical based approach.

The Holistic/Alternative Approach

The holistic or alternative approach to massage is based on Eastern practices. Examples of those practices are chakra balancing, essential oils & aromatherapy, and using techniques like cupping and raindrop therapy.

Cupping Treatment

Also, in this component of massage, all-natural and organic remedies are used to create the perfect wellness experience. You are more likely to find holistic or alternative approaches in spas or niche practices of massage therapy.

The Clinical/Medical Approach

The clinical or medical approach to massage is based on more Western practices. It delves deep into the anatomy and other mechanisms of the body. The focus is on more physical healing than wellness healing. Using a thorough understanding of the body, a massage therapist can assess a patients injuries based on three factors:

Medical/Clinical Massage Therapist Assessing Clients Posture While Sitting

First, a check in or simply asking their clients about their ailments. Second, taking a brief visual assessment of posture. Third, but certainly not least, using that knowledge to pinpoint exactly where the causes of each problem lies.

Isn’t this so cool? The body is amazing! Our body just leaves a road map that helps a massage therapist provide the appropriate treatment and experience.

The Aveda Approach

Aveda’s Massage Therapy program combines both holistic and clinical/medical methods to provide clients with the ultimate healing experience. In addition, we provide students with a dynamic understanding of massage therapy. This is so they may venture into both spa and clinical professional options!


At Aveda, our holistic approach is in our name! The Aveda name is derived from the ayurveda healing tradition in India. In other words, this tradition focuses on wellness with core knowledge of life and its interconnection among all things.

With that in mind, guests and students will experience the benefits of chakra balancing, and so many other holistic approaches. In addition to learning clinical methods like structural integration & myofascial release, acupressure, Swedish, sports, reflexology and so much more!

Important Massage Info!

We hope you’ve learned a lot about massage therapy and what it is like at Aveda Institute Maryland. If you have any questions about our massage school in Maryland, or you just need more info, fill out the request information form. Or, if you’re ready to delve deeper into our program, RSVP for our Massage Therapy Virtual Open House! Moreover, due to the nature of Massage Therapy, courses for this program will be safely conducted.

Aveda Institute Maryland

227 Archer Street

Bel Air, Maryland 21014


5 thoughts on “What is Massage Therapy?”

  1. It’s great to learn that all-natural and organic massage remedies can help create the perfect wellness experience. My wife and I are wanting to relax after work every day and we were wondering what kind of massage we should get. I’ll be sure to tell her that we should consider getting natural massage remedies to help us relax.

  2. Thanks for helping me understand the different approaches when it comes to massage therapy. I think I’m leaning towards the holistic approach that focuses on essential oils and aromatherapy, as I aim to provide a good experience for my future clients. I think I have to check nearby beauty academies to see if they offer courses similar to this type.

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